Fracture Packaging: An Evolution
Dear Fracture Fans,
Some of you may have noticed by now that our packaging has undergone a facelift! We’ve been listening to your feedback and working hard to improve. It’s finally time to reveal our changes and we can’t wait to share all of the details with you, our Fracture fans!
These changes will help us ship your Fractures out faster while being more Earth-conscious, protecting your orders, and looking fabulous while doing it (you can see why we’re so excited!). We’ve come a long way from our humble beginnings, and today we’re taking you on a ride through Fracture’s packaging evolution.
Our first Fracture packaging was a simple, but protective, Styrofoam box. It was great in that it kept Fractures safe while allowing a cost-effective shipping solution to a budding, cool company (that’s us!). However, our Fracture Fans are earth lovers, as are we, and it was clear that Styrofoam just wasn’t the answer. Thus, we began our search for another solution!
What we designed next was a combination of honeycomb cardboard, tape, and creativity. Essentially, we placed your Fractures in between sheets of specially cut protective honeycomb cardboard, taped around the edges, and labeled for shipping.
What’s honeycomb, you ask? It’s a type of cardboard that has a “honeycomb structure inside” to make it lighter, Eco-friendly, and super protective! Check it out:
So, what did the finished packaged product look like?
For our Small and Medium-sized Fractures, we will continue to use this packaging. For our larger sizes, however, it was time for a makeover.
Drumroll please…we now have TWO new types of packaging!
First is a pre-folded box with no cardboard on two sides. Sounds weird, right? Well, we actually place your Fractures in a standardized cardboard insert and slide the bundle into the open-sided box. We simply secure the two pieces with a strip of plastic, place a shipping label on the package, and send straight to your doorstep! This packaging will carry our Classic size Fractures and any smaller Fractures if ordered with a Classic. Check it out below!
The second type of new packaging is for our Large and Extra Large size Fractures! Remember that honeycomb cardboard from before? This packaging nestles your Fractures in between two sheets of honeycomb cardboard which then slide into a big box specially designed to hold the insert in place. Check it out below!
Although the two new packaging options look different, they share many of the same benefits. Both new packages are more standardized than before, meaning that we can get your Fractures out to you faster. They’re also more protective, meaning your glass prints are safe from harm all the way to your doorstep. We also love that these new boxes are more “green” – not in the color sense, but in a save-the-world sense. We’re using significantly less cardboard and, because the process is standardized, we’re wasting much less material. But don’t forget the cherry on top – they’re all pretty darn good-looking, wouldn’t you agree?
We take pride in our product and in our packaging, with each Fracture being made with love right here in sunny Gainesville, Fl. See?
So get excited folks – because lets be real, there’s nothing we love more than efficient, earth friendly, protective, good-looking boxes that bring Fractured memories right to your doorstep.
We know that Fracture full-time engineer and part-time model, Randy, loves the new boxes. The question now is, do you? Let us know by emailing us at firstname.lastname@example.org.
We can’t thank you enough for your continued support of Fracture. We wouldn’t be where we are without you guys! With every Fracture you order, with every feedback message you send, and with every “Hey, have you heard about Fracture?” you say, we get one step closer to achieving our mission – redefining how the world prints and displays its favorite images.
With a pretty new box that will rock your socks,
The Fracture Team
New Changes in Sizes and Prices
Dear Fracture Fans,
Three years ago, we set out on a mission to redefine how the world prints and displays its favorite images. Along the way, we’ve learned an incredible amount, and now we’re redefining our offerings to bring us a couple of steps closer to achieving that mission. Today’s post explains a major change that will help us reach our goal while helping you get the Fractures you want, and we’re incredibly excited about it.
To put it simply, we are revamping our sizes and prices. “Whoa!” you may be thinking, “I hate change!” But rest assured, like a great new haircut after a rough breakup, this is the best kind of change.
For starters, you’ve been clamoring for larger sizes since the beginning. Well, voila! The Fracture fairy has granted your wish, with 2 new sizes, a LARGE and an EXTRA LARGE size, coming in at 15.6” by 20.8” and 21.6” by 28.8” respectively.
If lieu of these great new additions, we will be discontinuing the 10” and 14” standard sizes. For anyone addicted to these sizes and worried about the effects of withdrawals, not to worry- you can still get them through custom orders.
For all you insta-addicts, we’re also updating our square sizes, and will now be featuring a 5” x 5” square for $12 that is pure perfection for instagram photos. Not big enough for you? No problem. We’ll also have an 11” x 11” and 23” x 23” square so you can prove to everyone that Amaro is the best instagram filter of all time.
Our newly sized and priced Fractures come with incredibly creative names: Small, Medium, “Classic”, Large, and Extra Large. Why is “classic” named “classic,” you ask? Well, this Fracture is our current 18”, and has essentially been our most popular size since the beginning of time (better known as the beginning of Fracture). Squares have an equally original naming system: Small, Medium, and Large.
We’ve also changed our stand options. Survey after survey, we found that you guys didn’t like our stand mounts. Well, you spoke, we listened, and now, the Fracture Fairy has swooped in again to fix it. The Fracture team is diligently working to improve the quality and functionality of our stand mounts. As this project progresses, we will only be offering stands for our smallest square and smallest rectangle options. Stay tuned for more information regarding this project!
Oh and there’s one more change we think that you’ll find particularly pleasing. Free shipping to all orders over $100. That’s right. Free.
If this all seems like quite a bit to take in at once, we understand. For a simple and particularly good-looking way to see the changes, see the handy dandy before and after comparison below.
And here’s a good-looking chart of the dimensions of all of our new standard Fracture sizes.
And of course, if you have any feedback in regard to these changes or more, we want to hear from you! For direct contact with a member of the Fracture team, email us at support@Fractureme.com.
With dreams of sizing, pricing, and enticing,
The Fracture Team
The ins and outs of transparent fractures.
Have you ever been curious about transparent Fractures? What do they look like? How do you hang them? What IS a transparent Fracture?
Well have no fear! The Fracture blog is here! And today, we’re talking about transparent Fractures.
Just like our standard Fracture, transparent Fractures are your photos printed directly onto glass. However, unlike the standard one, transparent Fractures have a stained glass look and feel because we only print the color and black portions of the photo, leaving the white ink overlay as well as the foam backing off. This is what gives it a “transparent” look and allows light to pass through the Fracture freely. Check out our super good-looking comparison below.
As you can see, the final product is really incredible! However, without the mounting capability from the foam board backing, it leaves many Fracture fans asking, “how do I display this?”
This is where Fracture fan Farol comes in.
Farol captured a beautiful photo of the Fernandina Beach marina in Florida while sailing up the Intercoastal waterway. At 5 AM, with the world fast asleep and a chilling stillness in the water, Farol bracketed three images to create this stunning HDR image of the boats reflecting on the water. (For all you photography newbs out there - a bracketed photo is created by taking a photo based on the recommended exposure, then a 2nd photo that is overexposed and a 3rd photo that is underexposed. The 3 are then combined to create an HDR image - a high dynamic range image - which exaggerates contrast for artistic effect).
After creating her photo of perfection, she had a moment of pure bravery and ordered the transparent Fracture.
Now came time to put the piece on display. With a pair of suction cups and some string, Farol got creative. She put the suction cups on the front of the glass since they don’t stick to the printed image on the back. From there, she simply tied the string to the suction cups and hung it from the top of the window frame. This allowed her transparent Fracture to hang freely on display while catching light from the outdoors. Check out her finished product below.
What are Farol’s plans for next time? She’s going bigger and wider! She recommends using a slightly wider frame than your photo so there’s a bit of extra glass on each side. Not only will this make handling and framing simpler, but it will also help display your Fracture sans fingerprints.
The Fracture team gives you mad props Farol, not only on your beautiful photo, but also on your awesome creativity that is sure to help many transparent-curious Fracturers out there.
How do you Fracture? If you’ve gotten creative with our product and want to show off your super sweet skills, shoot us an email at Lauren@fractureme.com. You may just be our next feature!
With Fractures that are crystal clear and full of cheer,
The Fracture Team
Will you be our Valentine?
Requirements: Likes long walks on the beach, submits our Valentine’s Day survey
Well, Fracture officially has a Valentine. We’re still unsure of whether she likes long walks on the beach, but she submitted our Valentine’s Day survey which put her in the running for a $100 Fracture gift certificate. And she won!
Congrats to Joy, our Fracture survey-filler-outer who was chosen at random to be the proud new owner of a $100 dollar gift certificate! A Texan with a love for photography, Joy hopes to travel the world and photograph it one stop at a time. How will she spend her gift certificate, you ask? “To get a memory from our trip to Colorado last year,” she says, “I have some shots of the mountains that I would love to have done.” We can’t wait to see them, Joy.
A huge thank you to all you survey-filler-outers who told us the good, the bad, and the ugly. We, at Fracture, made a promise to continually adapt to better serve our customers and our market (that’s you guys!). Your opinions are what help us do better and be better.
We love what we do and we want to make sure that each of you love what we do too. Have more feedback? Tell us anything and everything at:
With sugar and spice and everything nice,
The Fracture Team
Personalized Valentine’s Day Gifts by Fracture
February is almost here, and we all know what that means…..Valentine’s Day! Yes, the day that brings hope to some and fear to others. Most of us are clueless when it comes to choosing the right gift, and it’s never fun searching for a last minute Valentine’s Day gift. But one thing is for sure, whether you believe in celebrating or not, you have to do something for Valentine’s Day!!