Author Archive

Drew Allen

Drew Allen

Chief Content Strategist at Fracture. Drummer. Husband. Father. Lover of good stories and great design.

In the TED talk below, JR answers his own question… Could art change the world? I’ve watched this 24-minute video so many times, and I continue to find myself more and more inspired. I’m always left speechless. This video sends the message to be fearless with your art. JR was, and look at how many people he brought together in this world…   “I wish for you to stand up for what you care about by participating in a global art project, and …

We were shooting portraits in the office the other day for the We are Fracture blog post, and the topic of how to actually take good portraits came up.  So we’d thought we would share a few tips that we’ve discovered through trial and error, as well as some that we dug up online. First, ask yourself a few questions: – Do you want your subject to be posed or look natural? – Do you want an indoor or outdoor setting? – …

 We typed “better baby photos” into Google and found 998,000,000 results appear on the screen in .28 seconds. Who has time to dig through all of that? Not you! We’ve collected the 6 best baby photography tips for amateur photographers and put them all right here. 1. Use natural and indirect light If you need added light in your shot, bounce light by tilting your flash toward the ceiling, the wall behind/to the side of you, or toward someone wearing …

“Photography is 50% photographer, 40% light, and 10% equipment.” Let’s look at that 40%, shall we?To keep it simple, we’ll say there are two kinds of light: hard and soft. What’s the difference? It’s like comparing a sunny day to an overcast day. Soft light reduces shadows, texture, and contrast while hard light does just the opposite. Hard light has harder edges, a more abrupt transition between illumination and shadow, and heightened contrast. Soft Hard Clouds, overcast skies, and fog …