Author Archive

Drew Allen

Drew Allen

Chief Content Strategist at Fracture. Drummer. Husband. Father. Lover of good stories and great design.

This post is written by Fracture CEO Abhi Lokesh. Nine days ago on Sunday evening, I received the tragic and shocking news that Josh Greenberg had passed away. To the world, Josh was one of the co-founders of Grooveshark, an incredibly popular startup born and grown here in Gainesville, FL that endured for nearly a decade as the pillar of the Gainesville startup community despite incredibly adversarial conditions. To me, Josh was a friend. There are many who knew him …

We love movies and we love photography. So we figured, why not merge the two together and create a fun quiz on photography movies! We encourage you to put your skills to the test and see if you truly are a photography film buff or if you need to do some post-exam homework to bring up your grade. Photo credits: Charles Haynes, ABC Television, Georges Biard, Andrey Lunin, DrRandomFactor, Stefan Servos, and other Wikimedia Commons public domain images. How’d you do? Let us know on Twitter!

A couple of weeks ago, something amazing happened at Fracture. We received our one hundred thousandth order. 100,000 orders. It’s certainly a landmark in the history of our company, and as such, our CEO Abhi Lokesh decided to write a company-wide email to commemorate the occasion. This being an internal email, it’s clearly directed toward the team, but this sentiment of gratitude is one we feel just as strongly toward our amazing customers who helped us get to this point. …

We hope you’re enjoying our curation of our 5 favorite things related to art and photography! If you have any suggestions, let us know on Twitter! 1. We were thankful and inspired this Memorial Day. 2. We fell in love with this squirrel. 3. We cherished our moms this month. 4. We crushed pretty hard on night sky photography. Can you blame us? 5. For real though, these images! Here’s to an awesome JUNE! Pick your Fracture Fave and tell us on Twitter!


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All too often, holidays like Memorial Day are too quickly seen as simply a day off and an excuse to grill out and enjoy a 3-day weekend. But it’s very important to recognize the immeasurably important sacrifice made by so many men and women to provide us with the incredible freedom we enjoy as Americans. We spent some time this week reflecting and wanted to share with you these quotes we’ve found that inspired us and made us think about …

We hope you’re enjoying our curation of our 5 favorite things related to Art and Photography each month! If you have any suggestions, let us know on Twitter! 1. We had no idea  snail pics could be this cool. 2. We were inspired by the love in this mom’s story. 3. We think these photos are… Interstellar! (we had to). 4. We found a cheat sheet on how aperture, shutter speed, and ISO affect our photos. 5. We super-dug these examples of sunshine photography. Hey if you’re reading this on a …