Author Archive

Drew Allen

Drew Allen

Chief Content Strategist at Fracture. Drummer. Husband. Father. Lover of good stories and great design.


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Sure, the Ides of March may be on the 15th of the month, but The Fives of March are happening right now! We hope you’re enjoying our curation of our 5 favorite things related to Art and Photography! If you have any suggestions, let us know on Twitter! 1. We confused these waves for mountains. 2. We picked our favorite Disney moments.   3. We enjoyed this photo from one of our customers. 4. We want to hug Missy Mwac for sharing our passion! 5. We found …

Fracture is lucky to have Kelly Logan as a photography intern this semester. Whether she is photographing our products or showing us the photography work she does outside of Fracture, Kelly never fails to amaze us with her skills. She recently placed a Fracture order and we would love to share more about the story behind her photo. Tell us about where and when this was taken. I took this photo outside my sister’s house in Montana.  We were leaving …

Mountains loom over the lake, yet the sky looms over the mountains. The branches of the trees are not swaying in the wind, yet the clouds appear motionless. A connection to nature and sense of movement can be felt in these photos by our spring intern Bianca. We gave Bianca the chance to write about her crazy travels in Alaska and Hawaii and why she chose to Fracture these photos. We took a boat tour (in the Glacier Bay Basin, if …

At Fracture we love when a photo is gorgeous— composed well and an excellent shot overall.  But we also REALLY love when a photo tells a story and conveys an authentic emotion.  As a result of these two… We sorta have a love/hate relationship with stock photos. Click To Tweet   Often they are well-shot, well-lit, generally great photos of someone or a group of people or any number of things.  But often they also have this feeling of fakeness …

We hope you’re enjoying our curation of our 5 favorite things related to Art and Photography! If you have any suggestions, let us know on Twitter! 1. We went to San Francisco and then traveled back in time. 2. We were inspired by fingers writing in snow-covered cars. 3. We DID THIS, OK? 4. We grabbed one for the road. Well, twenty. 5. We kinda sorta found these ladybugs totes adorbz. Have an awesome weekend! Pick your Fracture Fave and tell us on Twitter!

2014 was a crazy year.  And Fracture had some of that crazy ourselves this year.  We asked our CEO his thoughts on the adventures Fracture had in 2014. Here’s what he said: “Here it comes…that obligatory “Man! what a year it’s been! Let’s reflect on everything that’s happened….” post. Well, this isn’t going to be that kind of post. I’m pretty tired – just like the rest of the Fracture team. I just really want to take a long nap – like, …