What It Means To Be Carbon Neutral

As a company, it’s important for us to do what we think is right, whether it’s for the product, for the market, or for the environment.

Fracture is a 100% carbon neutral company.

Making our company carbon neutral was an obvious step for our company to take.
What that means is that we try very hard to reduce our carbon emissions as much as possible, and then we completely offset what is left through the planting of trees. It’s not just a badge we show off, it’s central to how our company operates.

How did we get here?

Since day one, 7 and a half years ago, we’ve been striving to be eco-friendly and conscious. We’re obsessive about recycling, reducing waste, reusing whatever we can, even using natural light in our offices as much as possible. We recycle all of the glass that doesn’t get shipped to customers. It’s something we had to do completely on our own against all the uphill battles that faced us. It took a ton of energy to find a partner that would take and recycle it. Since then we’ve recycled hundreds of thousands of pounds of glass.

Beyond being reactive with the way that we recycle things that we’ve already consumed and the waste that we make sure goes to the right places, we’re actually trying to be proactive and instill these principles in every single person in our company. It’s in our handbook, it’s constantly being reiterated throughout daily life and people get it. Honestly if we didn’t produce carbon, we’d probably still be planting trees. We love trees. It’s part of our city, it’s part of our culture, it’s part of the fabric of our company.

We believe in treading lightly on our planet.

We take it upon ourselves to be as responsible and considerate to our environment as possible; ecologically, socially and fiscally.

The world is an incredible place and it’s the canvas upon which our stories and memories are created.

Click here to learn more about the ways we try to be ecologically responsible.

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