Check out how making every day feel like Earth Day is part of our company culture.

We believe in treading lightly on our planet. The world is an incredible place, and it’s the canvas upon which our stories and memories are created. We take it upon ourselves to be as responsible and considerate to our environment as possible – ecologically, socially and fiscally. Here at Fracture, we want to protect and cherish that canvas as much as possible. That’s why we’re a carbon neutral company, and that’s why every day is Earth Day at Fracture.

For the past three years on Earth Day, we have donated a portion of our sales to Trees for the Future. This year is no different.

On April 22nd, 192 countries will join together from across the globe to celebrate and advocate for our home, the Earth. 2018 marks the 48th anniversary of Earth Day worldwide, and this year’s theme is environmental and climate literacy. In honor of that, we have compiled some facts about Earth Day and our planet that will inspire you to stand with us for Mother Earth. Like the Earth Day Network, we believe that “education is the foundation of progress” and hope to help empower the public with the knowledge to inspire action in defense of environmental protection. Check it out below!

Earth Day Facts

What do you care about? Check out more campaigns here that are making the world a better place.

Here at Fracture, we endeavor to maximize the eco-friendliness of our company and our products. In fact, it’s a crucial piece of our company mission. We work hard to respect and better our planet every day.

When you support Fracture on Earth Day weekend, you are helping plant forest gardens with Trees for the Future. Forest gardens are formed when nitrogen-fixing trees are planted along the borders of fields to protect fruit and vegetable crops from erosion and pests. This simple yet innovative approach to reforestation is also changing the lives of families in Sub-Saharan Africa by providing them with food, firewood, and feed for their livestock.  Local farmers and their families learn crop diversity and benefit from healthier diets, increased incomes, and decreased risk of crop losses.

“At Fracture we believe in doing as much as we can. That means treading forward with conscious feet, but it also means going a lot further than that to make up for the consequences of our past. We have known and supported Trees for the Future personally for years, but as more and more customers choose Fracture, we’ve chosen to give equally back.” -Alex Theodore, Fracture Co-Founder 

Here are some more everyday ways that Fracture is working hard to care for our planet


At Fracture, we reduce energy usage as much as possible. We almost solely use natural light to light the office side of our business. This also includes keeping our A/C at a reasonable level – never too cold or too warm. We additionally have various means of reducing wasted energy in our production process when possible.


Fracture has a clear culture of reducing waste, staying mindful of waste, ecological concerns, and our role in our community, as well as keeping a clean shop.

We stubbornly designed our packaging with ecology in mind to reduce overall materials used and to keep the materials 99% renewable and recyclable. In addition to that, we’ve worked hard to make it lightweight so it takes less energy to transport.

We take extreme measures to make sure that any and all toxic, not-nice chemicals are disposed of properly. This may seem like a no-brainer, but we’ve found that this is often overlooked.


Our product is made of glass, ink and foam board. Glass thrown into the landfill isn’t recycled, but it is very low impact. The ink is in a solid plastic form so it doesn’t leach harmful chemicals. The foam board is something we’re working on improving because it’s not the best it could be.

To date, we have recycled over 150,000 pounds of glass. We recycle all of our paper and cardboard material, too. 

We reclaim any and all prints rejected by our stringent quality control inspection.

Fracture also recycles a bunch of other stuff, like cans and bottles and also all of the scrap aluminum and steel that comes out of our R&D adventures.

Acts of Green

Together, the Earth Day Network has reached 2,688,209,868 Acts of Green. To contribute your own Act of Green to the Earth Day Network’s goal of 3 billion Acts of Green by 2020, you can…

If you’d like to donate to Trees for the Future yourself, we absolutely encourage it. Click here to learn more.