Posts Tagged

Memories

Capturing the Moments that Matter Most

Hey guys, it’s Anna, and I love how photos are basically like a form of time travel. Seriously! You’re able to capture a specific moment in time. Whether it’s the shot of your kids taking a break from fighting to play in a pile of leaves together or the first dance at your wedding. These moments have so much life and emotion in them. Those are the moments that matter. And when you really capture them, they should be celebrated and remembered. …

The Importance of MOMents

Hey guys, Anna here. Many of you probably know that Mother’s Day is just around the corner (if you didn’t, you’re welcome). So it’s time to start thinking back to your favorite MOMents (Yep, we went there). Maybe ones that make you laugh, maybe ones that always bring tears to your eyes. It’s important to focus on and cherish these memories. For me, it’s all the Disney princess songs my mom used to sing me to sleep with, all the …

The Gift of Fracture for Every Occasion

Have you ever faked it when you opened a present you didn’t like? Admit it, you’ve done it. I know I have. Where you act all excited and say “You shouldn’t have” and secretly, you really mean it? It’s not a great feeling. But buying gifts that really nail it is hard sometimes. That’s why photo gifts are so perfect. It’s already a special photo that celebrates friendship or family, and a special moment shared. Unique photo gifts can be …

Take a Great Panorama with Any Camera

Hi guys, I’m Natalia — a UF student and fan of all things Trader Joe’s. I work on the Fracture marketing team, bringing you authentic content on the daily. If you have a smartphone, chances are you’ve heard of panoramic photography. It seems simple enough, even if it often ends up looking more like a guided tai chi exercise. But if you want to do it well, you’ll need more than steady hands. Our friends Les Picker and René Charles Ritchie …

It’s Spring, Grab Your Camera.

Hey guys, Anna here. Growing up in Florida has made me sort of a sunshine snob. In other words, I hate the cold. Winter is not too harsh around here, but it still gets dreary, so I’m more than ready for spring and all the fun that comes with it. My favorite part of spring is waking up on Easter morning, eating Italian Easter biscotti, and painting eggs with my siblings after church. The more I think about those moments, …

Fracture Explores: Miami

Sometimes beautiful places are closer than you think. At Fracture, we’re always trying to find the next beautiful moment to capture, and we encourage others to do the same because it preserves a memory, a moment, an adventure. With that in mind, we’ve been exploring and showing you more of our journey to celebrate the most beautiful spots across our country. We started with our own backyard, Gainesville, and now we’re heading over to Miami to, as Will Smith recommends, …