Author Archive

Drew Allen

Drew Allen

Director of Content Marketing. Managing Editor. Drummer. Husband. Father. Lover of good stories and great design.

How to Get the Best Lighting in Your Portraits

“Photography is 50% photographer, 40% light, and 10% equipment.” Let’s look at that 40%, shall we?To keep it simple, we’ll say there are two kinds of light: hard and soft. What’s the difference? It’s like comparing a sunny day to an overcast day. Soft light reduces shadows, texture, and contrast while hard light does just the opposite. Hard light has harder edges, a more abrupt transition between illumination and shadow, and heightened contrast. Soft Hard Clouds, overcast skies, and fog …