Author Archive

Drew Allen

Drew Allen

Besides being the managing editor of this blog, I'm also a drummer, a husband, and a father, not necessarily in that order. I love good stories, and great design, and I probably quote the Office more than I should but less than I could.

2014: Our Year in Numbers and Pictures

2014 was a crazy year.  And Fracture had some of that crazy ourselves this year.  We asked our CEO his thoughts on the adventures Fracture had in 2014. Here’s what he said: “Here it comes…that obligatory “Man! what a year it’s been! Let’s reflect on everything that’s happened….” post. Well, this isn’t going to be that kind of post. I’m pretty tired – just like the rest of the Fracture team. I just really want to take a long nap – like, …

Gazillions of Baby Photos: An Interview with Casey Liss

In addition to being the Marketing Director here, I’m a bit of a tech nerd. I’m not a developer, but really interested in app development, and the way Apple and other big tech companies grow and change. As such, I’ve become a big fan of the Accidental Tech Podcast. They really got me with their reference to the “load-bearing pinky” (about holding your iPhone to use your thumb to tap the top row of apps.) Recently one of the hosts …

Forget Monday! At Fracture EVERY Day is Green.

Yesterday was “Green Monday”, the newest sibling in the retail holiday shopping days. While we applaud the candor of the day being named after money, it honestly made us think about how focused we are on another kind of Green. Nope. Not that either. #smh Fracture is passionate about maximizing the eco-friendliness of our company and our products. Click To Tweet We thought that on the heels of Green Monday would be a great time to share why we do our best …

What are you #thankful for

The whole Fracture Team would like to wish you the very best and happiest Thanksgiving! We asked ourselves what we’re thankful for, and many of our team members offered their own answers to the question. We hope you enjoy, and again, Happy Thanksgiving! What are YOU thankful for? Let us know on Twitter!

Why You Should Do All of Your Christmas Shopping Online This Year

Holiday shopping has started and people all over the country are drooling over all the Black Friday Doorbuster Sales. At the same time families are checking their flight itineraries (or filling up the gas tanks) to travel home to be with family for Thanksgiving in a couple of days. And others are deep-cleaning the house and buying trunkloads of food to cook as they host visiting family for Thanksgiving dinner. The Christmas Holiday shopping frenzy has in many ways overtaken …

How to Take Better Holiday Photos

The holiday season is a perfect time to gather your loved ones and take some family photos. Whether it be to send out Christmas cards to distant family and friends, or just for keepsakes to put in a photo album (or Fracture for your walls!), we’ve compiled a list of  five tips for any beginner or amateur photographer to take great holiday photos. 1. Create your background. Even though indoor photography is tricky because of lighting limitations, the go-to holiday …