Author Archive

Drew Allen

Drew Allen

Besides being the managing editor of this blog, I'm also a drummer, a husband, and a father, not necessarily in that order. I love good stories, and great design, and I probably quote the Office more than I should but less than I could.

How Coffee and Photography Help Save Dogs

At Fracture, we believe some of the best dogs come from animal shelters. Unfortunately, in the U.S., only about 20% of owned dogs actually come from shelters. That percentage could increase if more folks took advantage of shelters and the amazing dogs that wait there! Thankfully, Beth Zavoyski is trying to make that happen. Through her series of photos titled ‘Shelter Dogs Uncaged’, Beth is helping people see the true personalities of shelter dogs. They’re out of the shelter, out …

How to Celebrate Pi Day

We all remember the formulas for area and circumference of a circle from sixth grade math class right? Don’t worry, this isn’t a quiz, we’re just talking about everyone’s favorite mathematical constant–pi. It’s almost March 14 (3/14) which means it’s time for Pi Day! Technically speaking, pi is the ratio of a circle’s circumference to it’s diameter. We had to look that up on Wikipedia really quick, but hey, now we know. The first Pi Day celebration was held at …

What Crossfit is Teaching Me about Starting a Business

Recently our CEO Abhi Lokesh competed at CrossFit Gainesville’s local CrossFit Open for the 2014 CrossFit Games. The experience was one that got him to thinking about how to succeed at CrossFit and how similar it is to succeeding at business. He shared his thoughts, and we thought you’d like them too. Mental endurance is what separates the elite from the average. It’s that rare ability to ignore your body screaming at you and keep going that really pushes the …

The Why of Fracture: Memories

“A picture is only worth like 4 or 5 words, if no one ever sees it.” – Fracture People (most people) LOVE taking pictures. Maybe with a vintage-style camera from Lomography, maybe with their 41-megapixel Windows Phone, maybe just their iPhone 5, maybe with their iPad (you know, that guy). Or maybe a Canon 1DX, for the professionals. Photography has been on a steady climb for over a decade now. Just 15 to 20 years ago a basic consumer-level point-and-shoot camera …

13 Halloween Photography Tips [Infographic]

Halloween’s a perfect time to capture truly amazing photographs.  Whether you are shooting a spooky halloween display, wiggly, excited little monsters and fair princesses or just your favorite jack-o-lantern, we want to help you get the PERFECT shot. That’s why we compiled these 13 trick-or-treat photo tips…enjoy!  Oh and don’t forget to enter our Fracture Fall Photo Contest on Facebook – we are giving away 3 $100 gift certificates for the most popular photos!

Dear Professional Photographers, We Love You

At Fracture, we love our customers of all kinds, from newbies who barely managed to get their smartphone picture uploaded, to the pros who had trouble picking which SLR to use today. The majority of our customers are not professional photographers. And we’re ok with that , because, let’s face it, the majority of the people on Earth are not professional photographers. But don’t misunderstand us, we love professional photographers. We really enjoy people who are dedicated to a craft …