Author Archive

Drew Allen

Drew Allen

Besides being the managing editor of this blog, I'm also a drummer, a husband, and a father, not necessarily in that order. I love good stories, and great design, and I probably quote the Office more than I should but less than I could.

The Why of Fracture: Memories

“A picture is only worth like 4 or 5 words, if no one ever sees it.” – Fracture People (most people) LOVE taking pictures. Maybe with a vintage-style camera from Lomography, maybe with their 41-megapixel Windows Phone, maybe just their iPhone 5, maybe with their iPad (you know, that guy). Or maybe a Canon 1DX, for the professionals. Photography has been on a steady climb for over a decade now. Just 15 to 20 years ago a basic consumer-level point-and-shoot camera …

13 Halloween Photography Tips [Infographic]

Halloween’s a perfect time to capture truly amazing photographs.  Whether you are shooting a spooky halloween display, wiggly, excited little monsters and fair princesses or just your favorite jack-o-lantern, we want to help you get the PERFECT shot. That’s why we compiled these 13 trick-or-treat photo tips…enjoy!  Oh and don’t forget to enter our Fracture Fall Photo Contest on Facebook – we are giving away 3 $100 gift certificates for the most popular photos!

Dear Professional Photographers, We Love You

At Fracture, we love our customers of all kinds, from newbies who barely managed to get their smartphone picture uploaded, to the pros who had trouble picking which SLR to use today. The majority of our customers are not professional photographers. And we’re ok with that , because, let’s face it, the majority of the people on Earth are not professional photographers. But don’t misunderstand us, we love professional photographers. We really enjoy people who are dedicated to a craft …

Own-a Ona: Camera Bag Review

The beauty of working at a startup is the endless ability to learn, change, and grow. By reaching out to other photo-based startups, we’re able to get a glimpse of the future of photography and how we can all work together to better that future. This is how we discovered ONA, a startup that is making waves in the camera bag industry. After a little chatting about life, love, and the pursuit of peanut butter, we exchanged products and agreed …

Personalized Valentine’s Day Gifts

February is almost here, and we all know what that means…..Valentine’s Day! Yes, the day that brings hope to some and fear to others.  Most of us are clueless when it comes to choosing the right gift, and it’s never fun searching for a last minute Valentine’s Day gift.  But one thing is for sure, whether you believe in celebrating or not, you have to do something for Valentine’s Day!! We’ve worked hard to remove some of the uncertainty for …

Artist Interview Series: Laura Hundersmarck

It’s no surprise that, from time to time, we come across photographs that makes us do a double take.  Certain pictures you connect with and admire in ways that are difficult to understand or express.  Other times you know right away why you’ve fallen in love with a particular image.  We’ve had both such experiences with the work of Laura Hundersmarck. Laura is a photographer from right here in Gainesville, Florida, and we recently had the chance to pick her …