Author Archive

Sophie Smadbeck

Sophie Smadbeck

Digital Marketing Intern for Fracture. Bagel and coffee fanatic. Left a piece of her heart in Utrecht, Netherlands.

This is What Mom Means to Us (We made a video!)

Here at Fracture, we believe Mother’s Day is one of the most important holidays out there. Our moms give us everything, so it’s only fair that we give back at least one day a year (but really, we think every day should be Mother’s Day). We wanted to show our mothers how much they mean to us by choosing a single word each that we think is equivalent to the word “mom.” Here’s what “mom” means to us:   At Fracture, …

Please Stop Searching Pinterest For Mother’s Day Ideas

If you were to sum up the job requirements of being a mom, it would easily be the most difficult job on the planet. The job description would read something like this: “Looking for someone to stand, bend, move, drive, clean or otherwise exert herself for 24 hours a day, seven days a week. This person must have extensive knowledge of medicine, culinary arts, organization, therapy, conflict resolution, finance and completing science project poster boards. Must be willing to give …

Fracture Helps L3 Show Love For St. Louis

L3 Corporation, a commercial real estate firm headquartered in St. Louis, came up with a creative way to use Fractures to modernize and revitalize its office space. We talked to Sarah Capobianco, Director of Creative Strategies, about the office decor idea and why Fracture was right for L3 Corporation. What is L3 Corporation? L3 Corporation is a leading retail commercial brokerage firm specializing in tenant representation, landlord representation and property acquisition and disposition. Members of L3 Corporation have brought deals …

Why Decorating With Photos is Really Good For Your Health

Anyone who has watched HGTV or read a home magazine aspires to live in a gorgeous home of that caliber. But even if you make your home gorgeous, without photos of friends and family, does it even feel like a home? Decorating with personal pictures can make your home a warm, inviting haven for guests. And it has some pretty cool benefits that you may not have considered. Stress Takes a Backseat Images can elicit strong emotions, especially when they capture your own experiences. …