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Holiday shopping has started and people all over the country are drooling over all the Black Friday Doorbuster Sales.

At the same time families are checking their flight itineraries (or filling up the gas tanks) to travel home to be with family for Thanksgiving in a couple of days. And others are deep-cleaning the house and buying trunkloads of food to cook as they host visiting family for Thanksgiving dinner.

The Christmas Holiday shopping frenzy has in many ways overtaken Thanksgiving altogether, the coincidental nature of which is bittersweet at best. Yes, lots of gifts are being bought which is a kind thing to do for someone you care about, but doorbuster deals cutting your holiday meal short? Doesn’t that miss the point just a tiny bit?

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In fact, there are a growing number of physical stores publicly committing to not open at all on Thanksgiving Day in order to encourage, well, thankfulness and family time on a day meant to chiefly celebrate those two things.

But the consumer demand is still rampant, so there are plenty of big retailers opening earlier and earlier on Thanksgiving Day, with Doorbuster Deals causing lines to start forming even on Wednesday evening!


What is the cost of this retail frenzy? The money saved on doorbuster deals is instead paid by time. Memories not made cooking, eating and cleaning up together with family. Time not spent playing games or sharing what each one is thankful for. Time not spent together with grandpas and uncles watching football (and napping during football). Family photos taken that are missing three or four people who couldn’t miss out on the deals.

And the people missing those great family memories? They’re not having a great time. Standing forever in long lines, bull-rushing the sales racks to grab that one sale item you have to have. Arguing over who grabbed what first. Angry people standing annoyed in long checkout lines and then the excruciating parking lot crawls in and out of the shopping centers. All while Mariah Carey and Nat King Cole try in vain to calm our nerves. It’s not hard to find stories of what it’s like to go shopping on Black Friday.

Is all of this really worth the $50 you saved on a new TV or a hundred on a new laptop, or $20 on that new video game your son (or niece) just HAS to have?

At Fracture, we don’t think so.

We have an idea.

It sounds simple, but don’t take it lightly. Think about it.


Do all of your Christmas Shopping Online this year.

Seriously. Close your eyes and imagine an entire holiday season passing by with NO long lines. No overcrowded aisles filled with rude shoppers.

The truth is many retailers are having Black Friday deals online that are almost (in some cases just) as good as any in-store deals. If you could sleep in and stay in your pajamas all day Friday by only getting $40 off that new tablet instead of $55, isn’t that more than worth it?


So take your time. Sip your coffee on the couch. Put your favorite holiday movie on the TV and find great gifts online for everyone on your shopping list.

Even if you wanted to take advantage of some deals that are only on Black Friday, grab your laptop and do it while sitting with your family watching a movie or football or just spending time together. Better to do it then and there than to leave the family completely to drive to a store.

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So, in the spirit of putting our money where our mouth is, we’re doing two things.

1. 60% of people would rather receive a gift card this holiday season instead of a more tangible Christmas gift. So you should feel good about giving a gift card.

2. We’re having a really cool Black Friday sale. We can’t tell you any more than that right now, but sign up for emails and you’ll be the first to find out!

From all of us at Fracture, we hope and wish you have a fantastic, stress-free, and downright fun time this Thanksgiving, wherever you end up on Friday.


The Author

Drew Allen

Drew Allen

Besides being the managing editor of this blog, I'm also a drummer, a husband, and a father, not necessarily in that order. I love good stories, and great design, and I probably quote the Office more than I should but less than I could.