“A picture is only worth like 4 or 5 words, if no one ever sees it.” – Fracture
People (most people) LOVE taking pictures. Maybe with a vintage-style camera from Lomography, maybe with their 41-megapixel Windows Phone, maybe just their iPhone 5, maybe with their iPad (you know, that guy). Or maybe a Canon 1DX, for the professionals.
Photography has been on a steady climb for over a decade now. Just 15 to 20 years ago a basic consumer-level point-and-shoot camera was larger than most cell phones are today. Not many people bothered taking their camera to work with them, every single day. Their camera bag didn’t make it into that fast food joint on Wednesday night after a trip to the gym. Cameras were used mostly for those events in life we planned ahead to capture. The majority of the normal life shots we captured were usually in an attempt to finish the rest of the film roll so we could go get the photos developed which we had to do to even see what those pictures looked like. We know, we know, “uphill in the snow both ways!” but that was exactly how it was.
Then digital cameras changed everything. Not only could anyone take hundreds of photos at a time, they could see each one right when they took it. And without the need for film, the cameras got much smaller and were able to be pocketed much easier. Naturally a lot more people started having a camera around more often and started taking a lot more pictures.
And then came the cellphone cameras! Of course, the first several generations of phone cameras took small and grainy images that, let’s be honest here— looked pretty terrible. But technology grew fast, and with it the number of photos being taken all over the world every single day.
Today, it’s mind-blowing how much things have progressed. An immense number of people carry with them every day a smartphone (with two cameras built in!) AND a tablet with another two cameras! Often they also have a laptop with another camera on it. So, just twenty years after having ONE camera on you wasn’t even normal, having FIVE cameras on your person at any given point in time isn’t even considered impressive. It’s actually estimated that right now 1 in 5 people on the planet have a smartphone.
And so the number of photos being snapped at any second today is simply staggering. Legitimately staggering. Let’s be staggered for a moment.
Yahoo estimates that in 2014, 880 billion photos will be taken.
Based on that data, over 1.6 million images are taken every single second. Every SECOND. Let that sink in.
Some are important moments, some are creative and artistic expression, some are just the beautiful, overlooked moments of everyday life. It’s an overwhelming and beautiful thought that so much of life on earth today is being captured.
This brings us to our “quote” at the beginning up there.
Who is seeing all these memories? All these captured moments?
Obviously we share them on Instagram or Twitter and we get a few likes here and some double-taps there. But then they’re just gone. When’s the last time you scrolled through and looked at all of your old photos on your computer? What about your best friend’s computer? An overwhelming amount of the photos taken spend almost their entire existence unseen and un-enjoyed.
We are passionate about changing that sad outlook for photos.
Sure, some people get that one perfect engagement shot made into a giant canvas print in their living room. Or perhaps they get all of their wedding photos printed in a photo book. There’s nothing wrong with those options but even these only scratch the surface on the volume of memories being made each day.
So we’ve made it our mission to redefine how the world prints and displays its favorite images.
We want it to be pristine, beautiful, and environmentally friendly, which is why we print right on pure glass. We want them to be mountable, right out of the box, which is why fractures all have the foam backing, mount-hole and a screw included. We want it to not be expensive, which is why we fight hard to keep our prices very affordable. We want to remove every barrier of cost, additional purchase, space, or difficulty that would keep people from celebrating their best moments in a tangible way they can keep forever.
Of course, not every picture you’ve taken deserves a spot on your wall, but for the ones that do, We believe a Fracture is the best way to do it.
Consider that even if just 1% of the photos ever taken are worth remembering on someone’s wall somewhere, that’s still almost 9 BILLION photos in 2014 alone. That number excites us, and we can’t wait to see all those memories being fractured and cherished.
Anyone can click through a hundred-photo slideshow in a few minutes and forget them all by the next day, but a photo hanging up on a real wall, gets seen everyday by everyone that lives or works there. Each glance calls to mind that memory, event, place or person. Years and decades can transform that one quick moment into a legacy of a memory that transcends time.
We believe in the power of the printed image; To move you, to inspire you, and to allow you to cherish the moments and things in life that mean the most to you. You can call it mushy, hokey, cheesy, soft. We’re ok with that. But it’s what we’re passionate about, and it’s why we do what we do.
And with a half a billion photos taken since you started reading this, it looks like we have a lot of work to do. Because that’s a Titanic-load of photos. Not that we want them to get hit by an iceberg. Just sayin. A lot of photos. You get us.
– The Fracture Team
Make your first Fracture right now.