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Reimagining The Fracture Brand

Fracture. Focus on moments that matter. In the summer of 2017, we set off on our year-long journey to evolve the Fracture brand. Working across teams — from marketing to customer support to the production teams that hand-assemble every print — we started taking stock of where we were to inform where we are heading. We discovered that this evolution would impact every aspect of the business and saw this as an opportunity to give you more of what you’re …