Posts Tagged

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Hi guys, I’m Natalia — a UF student and fan of all things Trader Joe’s. I work on the Fracture marketing team, bringing you authentic content on the daily. If you have a smartphone, chances are you’ve heard of panoramic photography. It seems simple enough, even if it often ends up looking more like a guided tai chi exercise. But if you want to do it well, you’ll need more than steady hands. Our friends Les Picker and René Charles Ritchie …

Hi – I’m Shelby. I’m a marketing intern at Fracture with a passion for video production. Lately, I’ve also become interested in developing my photography skills. Sometimes the natural lighting in a shoot just isn’t ideal, and you have no choice but to shoot the best you can with what you have. Making those “meh” lighting shots look incredible is where Adobe Lightroom shines (no pun intended). What is Lightroom? Adobe Lightroom is an app for capturing, editing, and organizing …

Hey guys, Anna here. Growing up in Florida has made me sort of a sunshine snob. In other words, I hate the cold. Winter is not too harsh around here, but it still gets dreary, so I’m more than ready for spring and all the fun that comes with it. My favorite part of spring is waking up on Easter morning, eating Italian Easter biscotti, and painting eggs with my siblings after church. The more I think about those moments, …

Sometimes beautiful places are closer than you think. At Fracture, we’re always trying to find the next beautiful moment to capture, and we encourage others to do the same because it preserves a memory, a moment, an adventure. With that in mind, we’ve been exploring and showing you more of our journey to celebrate the most beautiful spots across our country. We started with our own backyard, Gainesville, and now we’re heading over to Miami to, as Will Smith recommends, …

Hey guys, Anna here. In addition to the fun I get to have at Fracture, I’m always looking for a fun adventure (foreshadowing). Some people are literally living the dream, living a lifestyle so unique and uncommon that you can’t help but say, “How are you living that life?” Brock is one of those people. Not only does he get to see it all, but he also gets to photograph it all, which he is quite good at doing. He’s …

Hi, I’m Anna- I work on the marketing team at Fracture. In my other life, I’m a UF student and a coffee connoisseur. Sometimes we see really fantastic orders come through that we just HAVE to find out more about. Susan Wetstone’s order was one of these, and she was happy to share more about her high-flying felines. If you refer to your pets as your children, you and Susan just might get along. Wetstone got her “kids” from a …