Posts Tagged

photographer

Taking Authentic, Emotional Photos

The joy behind a genuine smile. The tenderness of an embrace. The feeling of the breeze on wind-swept hair. When you first look at a photo, you may only see that one moment of time. But the people in the photo can remember everything that was happening in that moment. That emotion and authenticity can elevate a photo from something functional to something truly inspiring. For Twyla Jones, that authenticity is her passion and the focus of her career. She’s …

Capturing the Moments that Matter Most

Hey guys, it’s Anna, and I love how photos are basically like a form of time travel. Seriously! You’re able to capture a specific moment in time. Whether it’s the shot of your kids taking a break from fighting to play in a pile of leaves together or the first dance at your wedding. These moments have so much life and emotion in them. Those are the moments that matter. And when you really capture them, they should be celebrated and remembered. …

The Gift of Fracture for Every Occasion

Have you ever faked it when you opened a present you didn’t like? Admit it, you’ve done it. I know I have. Where you act all excited and say “You shouldn’t have” and secretly, you really mean it? It’s not a great feeling. But buying gifts that really nail it is hard sometimes. That’s why photo gifts are so perfect. It’s already a special photo that celebrates friendship or family, and a special moment shared. Unique photo gifts can be …

Take a Great Panorama with Any Camera

Hi guys, I’m Natalia — a UF student and fan of all things Trader Joe’s. I work on the Fracture marketing team, bringing you authentic content on the daily. If you have a smartphone, chances are you’ve heard of panoramic photography. It seems simple enough, even if it often ends up looking more like a guided tai chi exercise. But if you want to do it well, you’ll need more than steady hands. Our friends Les Picker and René Charles Ritchie …

Photo App Review: Adobe Lightroom

Hi – I’m Shelby. I’m a marketing intern at Fracture with a passion for video production. Lately, I’ve also become interested in developing my photography skills. Sometimes the natural lighting in a shoot just isn’t ideal, and you have no choice but to shoot the best you can with what you have. Making those “meh” lighting shots look incredible is where Adobe Lightroom shines (no pun intended). What is Lightroom? Adobe Lightroom is an app for capturing, editing, and organizing …

It’s Spring, Grab Your Camera.

Hey guys, Anna here. Growing up in Florida has made me sort of a sunshine snob. In other words, I hate the cold. Winter is not too harsh around here, but it still gets dreary, so I’m more than ready for spring and all the fun that comes with it. My favorite part of spring is waking up on Easter morning, eating Italian Easter biscotti, and painting eggs with my siblings after church. The more I think about those moments, …