We take it upon ourselves to be as responsible and considerate to our environment as possible – ecologically, socially and fiscally.

We believe in treading lightly on our planet. The world is an incredible place, and it’s the canvas upon which our stories and memories are created. We take it upon ourselves to be as responsible and considerate to our environment as possible – ecologically, socially and fiscally. Here at Fracture, we want to protect and cherish that canvas as much as possible.

Here are some ways Fracture is working hard to care for our planet:

Carbon Neutral Saving Energy Reducing Waste
Recycling Earth Day Do Your Part


Carbon Neutral

Making our company carbon neutral was an obvious step for our company to take.

What that means is that we try very hard to reduce our carbon emissions as much as possible, and then we completely offset what is left through the planting of trees. It’s not just a badge we show off, it’s central to how our company operates.

Saving Energy

At Fracture, we reduce energy usage as much as possible. We almost solely use natural light to light the office side of our business. This also includes keeping our A/C at a reasonable level – never too cold or too warm. We additionally have various means of reducing wasted energy in our production process when possible.

Reducing Waste

Fracture has a clear culture of reducing waste, staying mindful of waste, ecological concerns, and our role in our community, as well as keeping a clean shop.

We stubbornly designed our packaging with ecology in mind to reduce overall materials used and to keep the materials 99% renewable and recyclable. In addition to that, we’ve worked hard to make it lightweight so it takes less energy to transport.

We take extreme measures to make sure that any and all toxic, not-nice chemicals are disposed of properly. This may seem like a no-brainer, but we’ve found that this is often overlooked.


Our product is made of glass, ink and foam board. Glass thrown into the landfill isn’t recycled, but it is very low-impact. The ink is in a solid plastic form so it doesn’t leach harmful chemicals. The foam board is something we’re working on improving because it’s not the best it could be.

To date, we have recycled over 134,000 pounds of glass. We recycle all of our paper and cardboard material, too.

Fracture also recycles a bunch of other stuff, like cans and bottles and also all of the scrap aluminum and steel that comes out of our R&D adventures.

Earth Day

For the past (three) years on Earth Day, we have donated a portion of our sales to Trees for the Future. This year is no different.

When you support Fracture on Earth Day weekend, you are helping plant forest gardens with Trees for the Future. Forest gardens are formed when nitrogen-fixing trees are planted along the borders of fields to protect fruit and vegetable crops from erosion and pests. This simple yet innovative approach to reforestation is also changing the lives of families in Sub-Saharan Africa by providing them with food, firewood, and feed for their livestock. Local farmers and their families learn crop diversity and benefit from healthier diets, increased incomes, and decreased risk of crop losses.

If you’d like to donate to Trees for the Future yourself, we absolutely encourage it. Click here to learn more.

Do Your Part: Acts of Green

Together, the Earth Day Network has reached 2,688,209,868 Acts of Green. To contribute your own Act of Green to the Earth Day Network’s goal of 3 billion Acts of Green by 2020, you can…

What are some ways you tread lightly?