Author Archive

Abhi Lokesh

Abhi Lokesh

Co-founder and CEO at @fractureme. Husband to Aimee. Proud papa of Rajah. Master of naps + The Office. Fan of peanut butter + pizza.

What I Learned on My Summer Vacation

A few weeks ago, my wife and I got to go on a nice little summer vacation. This one was particularly special since it was also our honeymoon. Seeing how this getaway was a once-in-a-lifetime trip, we decided to indulge and venture abroad to a couple of destinations on our bucket list, namely Ireland, Paris, and London. Full of natural beauty, incredible history, record sunshine, and great food – it was the perfect adventure. We came back with unforgettable memories, …

Finishing Strong in the 4th Quarter

“Holy pumpkin spice and Star Wars Episode VII Batman, we’re in Q4! How on earth are we already here!??” That was my immediate reaction when I realized that Q4 is upon us and that winter is coming. At Fracture we treat Q4 with a blend of impending excitement and nervous anxiety. Even though this isn’t our first rodeo, Q4 (the months between October through December) always finds ways to surprise us. We’ve been experiencing steady growth as a company all …

The Last Lesson of Josh Greenberg.

Nine days ago on Sunday evening, I received the tragic and shocking news that Josh Greenberg had passed away. To the world, Josh was one of the co-founders of Grooveshark, an incredibly popular startup born and grown here in Gainesville, FL that endured for nearly a decade as the pillar of the Gainesville startup community despite incredibly adversarial conditions. To me, Josh was a friend. There are many who knew him better, both personally and professionally. Yet over the past …

100,000 is a Gigantic Number: Our CEO on Being Grateful

A couple of weeks ago, something amazing happened at Fracture. We received our one hundred thousandth order. 100,000 orders. It’s certainly a landmark in the history of our company, and as such, our CEO Abhi Lokesh decided to write a company-wide email to commemorate the occasion. This being an internal email, it’s clearly directed toward the team, but this sentiment of gratitude is one we feel just as strongly toward our amazing customers who helped us get to this point. …

We’ve raised the prices of our prints.

Dear Customer, Hi – my name is Abhi, and I’m the CEO at Fracture. We wanted to let you know that we’ve raised the prices on the Fracture product line. We’ve always aimed to make our products as affordable as possible in the hopes of allowing everyone to print their favorite moments. For the past four years, we’ve maintained our prices while continuing to grow and reach more customers worldwide than ever before. To that end, we haven’t raised our …

Fracture is 5 years old! A word from our CEO.

Only 45% of businesses make it to their 5th birthday. We’re incredibly proud of the work we’ve done to be able to say that we’re turning 5 years old this November. Since 2009, we’ve shipped over 55,000 orders to over 40,000 customers worldwide! It is in the spirit of birthday reflection (and because it is #ThrowbackThursday) that we’re filling this post with images from Fracture times gone by. – Drew Our CEO Abhi Lokesh shared his thoughts on Fracture turning 5. Wow, …