Posts Tagged

fracture

Reimagining the Fracture Brand

Fracture. Focus on moments that matter. In the summer of 2017, we set off on our year-long journey to evolve the Fracture brand. Working across teams — from marketing to customer support to the production teams that hand-assemble every print — we started taking stock of where we were to inform where we are heading. We discovered that this evolution would impact every aspect of the business and saw this as an opportunity to give you more of what you’re …

Packing Light

Opening a package can be a bit of an adventure. Anytime you do, there is an inevitable phase where you open the box, and, before you see the thing in the box that you actually wanted or ordered, you usually have to dig through some kind of filler. Maybe it’s little styrofoam peanuts. Maybe it’s bubble wrap (very therapeutic), or for the Amazon fans, those plastic packets of air. Sometimes the styrofoam is in giant pieces framing whatever it’s protecting. …

Capturing the Moments that Matter Most

Hey guys, it’s Anna, and I love how photos are basically like a form of time travel. Seriously! You’re able to capture a specific moment in time. Whether it’s the shot of your kids taking a break from fighting to play in a pile of leaves together or the first dance at your wedding. These moments have so much life and emotion in them. Those are the moments that matter. And when you really capture them, they should be celebrated and remembered. …

The Importance of MOMents

Hey guys, Anna here. Many of you probably know that Mother’s Day is just around the corner (if you didn’t, you’re welcome). So it’s time to start thinking back to your favorite MOMents (Yep, we went there). Maybe ones that make you laugh, maybe ones that always bring tears to your eyes. It’s important to focus on and cherish these memories. For me, it’s all the Disney princess songs my mom used to sing me to sleep with, all the …

The Gift of Fracture for Every Occasion

Have you ever faked it when you opened a present you didn’t like? Admit it, you’ve done it. I know I have. Where you act all excited and say “You shouldn’t have” and secretly, you really mean it? It’s not a great feeling. But buying gifts that really nail it is hard sometimes. That’s why photo gifts are so perfect. It’s already a special photo that celebrates friendship or family, and a special moment shared. Unique photo gifts can be …

Take a Great Panorama with Any Camera

Hi guys, I’m Natalia — a UF student and fan of all things Trader Joe’s. I work on the Fracture marketing team, bringing you authentic content on the daily. If you have a smartphone, chances are you’ve heard of panoramic photography. It seems simple enough, even if it often ends up looking more like a guided tai chi exercise. But if you want to do it well, you’ll need more than steady hands. Our friends Les Picker and René Charles Ritchie …