Adobe Lightroom has many fancy photo-editing tools, but its **presets** are where the *real magic* happens. At the click of a button, a Lightroom preset can make a photo pop by bringing out colors and making details bolder or giving a picture a moody look for more drama. It’s like an Instagram filter on steroids, offering more customization and almost endless creative options.
Photographer Alex Qian knows a thing or two about the power of presets. As a successful commercial photographer and cinematographer, Qian creates and uses Lightroom presets all the time. One of those presets, called Inspiration, is a staple in his everyday work, which strives to capture the beauty of the world around us. Inspiration emphasizes cooler tones, creating a moody atmosphere that is both eye-catching and riveting.
“Inspiration is a preset I have always defaulted to when I was in the middle of an edit and didn’t know where I wanted to go with my image,” says Qian. “Because I talk a lot about the impact of my experience with mental health on my work, the colder tones with a moody overall color pallet have become a big part of my signature style.”
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Alex Qian is a creative commercial photographer, cinematographer, mentor, and community leader that shares his journey and vulnerabilities about mental health as well as the raw realities of pursuing a creative entrepreneurial career. He started in Chicago, leaving the corporate world to cultivate the “Shooters” brand and community, growing the @Chi.Shooters hub into a local culture and movement. He now resides in Los Angeles, looking for his next challenge.
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